How do I use hashtags?

Hashtags help fans find your posts when they browse Explore.

Add a hashtag

1. In your post or reel caption, type # followed by a word or phrase with no spaces, for example #fitness.
2. Share as usual.

How fans find them

In Explore, fans can open the Tags tab or search creators and tags, then open a tag to see the posts that use it.

Use tags that describe your post. Misleading tags won't bring you the right fans.