What's the difference between Everyone, Subscribers and Pay to unlock posts?

When you create a post, Who can see it sets who gets to see it.

Everyone

Free, on your profile and in feeds. Anyone can see it, including people who don't subscribe to you. Use these posts to show new fans what you make.

Subscribers

Included for everyone subscribed to you. Subscribers see these posts from the moment they subscribe, including the ones you posted before. Subscribers is available once you have a subscription plan, so fans can always subscribe to see these posts.

Pay to unlock

Anyone pays once to see it, subscribers too. Set a price within the range shown. Before you share, you see what you get each time someone unlocks it, after PlayHouse's 15% platform fee and any agency share.

Under What others see, choose what people see before they unlock:

• Automatic blur: your first photo, blurred. Nothing else is shown.
• Teaser photos or clip: up to 6 photos or a clip you pick. Everyone can see them, and they're checked like a public post.

Stories and reels

Stories have their own choices: Everyone, Subscribers or Pay to see. Reels are always free for everyone.

Sensitive content

Separate from who can see it, the Sensitive content switch blurs a post until a verified adult chooses to see it.

Changing it later

You can edit a post's caption and its price to unlock, but Who can see it stays as it is. To change the audience, delete the post and share it again.