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How long do stories last, and how do highlights work?

A story stays up for 24 hours, then disappears from your profile.

Post a story

  1. Select Story from the create menu.
  2. Add a photo, video or text.
  3. Choose who sees it: Public (everyone) or Subscribers (your paying subscribers).
  4. Share it.

Keep stories with highlights

Highlights keep stories on your profile after the 24 hours are up, until you remove them.

  1. On your profile, select Create in the highlights row.
  2. Choose the stories to include and select Next.
  3. Set the highlight's cover and save it.

Your highlights appear under Highlighted Stories on your profile. To change one, open it and select Edit Highlight.

Last reviewed 7 October 2026