How do reels work?
A reel is one video, up to 60 seconds long, that's free for everyone. You can't put a price on a reel or schedule it.
Post a reel
- Choose Create, then Reel.
- Add your video.
- Use the Cover slider to choose the frame fans see first.
- Add a caption. You can use # for hashtags.
- Turn on Sensitive content if the reel needs it.
- Choose Share reel.
Your reel is checked before it goes live. Fans find reels in the Reels tab in Explore, and on your profile under Videos.
Editing and music
PlayHouse has no editing tools or music library. Finish your video in another app, with any trims, effects or music, before you upload it.
If you use music, you need the rights to it. See What can I show in a livestream?, which explains music rights the same way.
The policy behind this
Last reviewed 22 October 2026