How do I offer a discount to new subscribers?

There are two ways to give new subscribers a better price. Promotional campaigns have been replaced by these.

A sale price

A sale price lowers a plan's price for everyone who subscribes while it's set, and they keep that price when they renew.

1. Tap Profile, then Subscription plans.
2. Choose Edit on the plan.
3. Enter a Sale price lower than the Price, then choose Save plan.

To end the sale, clear the sale price and save. Subscribers who joined during the sale keep the price they joined at.

An offer

An offer gives a better deal at the start, then the plan's regular price:

• a Free trial of 7, 14 or 30 days; or
• an Intro price, a percentage off (1 to 99) or a fixed price, for the first 1 to 12 billing periods.

Choose Add an offer on a plan, pick New subscribers or Past subscribers, and choose Save offer. See How do free trials and introductory offers work?.

Fans who qualify see the offer on your profile, along with what they'll pay afterward, before they confirm.