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How do free trials and introductory offers work?

An offer helps fans try your page. You can add one offer to each subscription plan:

  • a Free trial of 7, 14 or 30 days; or
  • an Intro price: a percentage off (1 to 99) or a fixed price below the plan's price, for the first 1 to 12 billing periods.

Each offer is for either New subscribers, who have never subscribed to you, or Past subscribers, who subscribed before but don't now.

Add an offer

  1. Tap Profile, then Subscription plans.
  2. On the plan, choose Add an offer.
  3. Choose Free trial or Intro price and set the details.
  4. Choose New subscribers or Past subscribers.
  5. Choose Save offer.

The offer runs until you remove it. To edit it, choose Change offer. To stop it, choose Change offer, then Remove offer.

What fans see

Fans who qualify see the offer on your profile, along with what they'll pay once it ends and from when. The subscription renews automatically unless they cancel. A fan on a free trial who cancels before it ends isn't charged.

Promo codes have been retired; offers replace them.

The policy behind this

Last reviewed 22 October 2026