How do I create a post?
Creators have a Create button: in the top bar on a computer, and in the middle of the tab bar on a phone.
Share a post
- Choose Create, then Post.
- Choose Add photos and videos. You can add up to 10.
- For photos, pick a shape: 4:5, 1:1 or Original. Drag items, or use the arrows, to change the order. The first one is the cover in feeds.
- Choose Next, then write a caption. Use # for hashtags, and tag any verified creators who appear with their @username.
- Under Who can see it, choose Everyone, Subscribers or Pay to unlock. Subscribers is available once you have a subscription plan. See What's the difference between Everyone, Subscribers and Pay to unlock posts?.
- Under When, choose Now, or Later to pick a date and time.
- Turn on Sensitive content if the post is explicit.
- Choose Share, or Schedule if you picked a later time.
Your post uploads in the background. Keep the tab open until it finishes. Nothing goes live until its safety check is done, and only you can see it until then. Videos go live once they've finished processing.
Edit or delete a post
Open the post and choose Post options. Edit lets you change the caption and the price to unlock; who can see it stays as it is. Delete removes the post from your profile and feeds, and can't be undone.
Stories and reels are also under Create. See How do stories work? and How do reels work?.
The policy behind this
Last reviewed 22 October 2026