How does content moderation work for creators?

What's checked

Everything you upload is checked before it's published: posts, stories, reels, chat media, auto-messages, your profile photo and cover, and orders you deliver. Media is checked against databases of known abuse material, including those of StopNCII.org and NCMEC's Take It Down, and with Microsoft PhotoDNA, then by automated image and video classification tools. We may check content again as those databases are updated.

Automated text rules also check messages, mass messages, captions, your bio and your display name for prohibited terms, contact details, payment details and attempts to move fans off PlayHouse. A message with payment details may be held. See Can I take payments outside PlayHouse?.

Live streams and video calls aren't recorded. They're moderated in real time: viewers can report them, and our team can stop them.

Who reviews it

Our team reviews content that's flagged by the checks or reported by other members. While a post is under review, it's taken out of discovery, such as Explore.

What can happen

• Removed: the content comes down.
• Restricted: the content stays visible to your subscribers, but it's marked sensitive and taken out of discovery.
• Warned: you get a warning and the content stays up.
• Account action: serious or repeated breaches can lead to your account being banned. Serious safety cases freeze an account and hold its earnings while we investigate.

We email you each time, with the reason and a link to appeal. Purchases of removed content may be refunded to the fan's wallet, and refunds come out of your earnings.

Common reasons content is removed

Content most often comes down because it features someone who hasn't been verified as 18 or over, or who hasn't agreed to appear. See Can my content feature other people? and Is nudity allowed on PlayHouse?.

If you think we got it wrong

Open the appeal link in our email. Someone who didn't make the original decision reviews your appeal. If your account was banned and you can't sign in, use /appeal. See How do I appeal a decision?.

If your content was removed after a copyright (DMCA) notice, file a counter-notice instead. For decisions about child sexual abuse material or intimate images shared without consent, see Why has my account or content been restricted?.